5. R of Super Bock

This image was created as a response to Super Bock's (a Portuguese beer brand) briefing for the "A nossa imagem é tua!" ("Our image is yours!") competition. The challenge was to illustrate one of their logo letters per month, showing the brand's spirit - drink appeal, trendy/urban character, sense of community and friendship. This month's letter was "R". Now let's hope I win... :)
Technique: Drawing, Illustrator and Photoshop

Here you can see some of the stages of the creative process. First the hand drawing and then the vectorial drawing with Illustrator.